As the global coffee market continues to evolve, McCafé is adapting its strategies to stay ahead of the curve. Many factors have been taken into consideration, such as the affordable price, the quality of the coffee beans, and the constant promotions on their dedicated application. Just like the previous campaign that was offering the combo meal with 2 sandwiches. Mcdonalds' McCafé just released an OOH campaign to remind their loyal customers that the freshly brewed coffee is just waiting for an order to be made. The campaign's artwork is simple yet brilliant and fits McDonald's genius marketing. The billboard has three cups of coffee that offer espresso, Latte, and cappuccino, and the background is a rich brown to add another dimension of coffee aroma. The copy follows the school of simplicity as well, asking in slang Arabic, Do you want coffee? Simple! to grab the attention without stuffing too many words, especially when the campaign has been placed on highways where the audience will be driving or using any of the cab-hailing apps. Speaking of the geo-distribution, the campaign is placed on busy spots such as highways in east Cairo; the campaign has also been spotted on vital bridges and suburbs in Greater Cairo. It's worth mentioning that McCafé was founded in 1993 by McDonald's. The first McCafé was located in Melbourne, Australia. The concept was quickly expanded to other countries, and by 2000, there were over 1,000 McCafés around the world. Explore the comprehensive insights provided by Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics system operating in Cairo and the United Arab Emirates.
