The outdoor advertising market is a valuable tool for reaching a broad audience in a highly competitive space; in this effective landscape, Mentos has demonstrated its standing out by combining motivation and opportunity in its first outdoor appearance. \r\nMentos, meaning a refreshing taste that keeps breath minty, has now ventured into the outdoor advertising market with an effective approach that motivates consumers and offers them the chance to win.\r\n\r\nThe brand has effectively captured the attention of passersby and potential consumers. With their ' Win with Mentos' tagline making a lasting impression, the use of both English and Arabic signifies reaching a global audience and speaks to the cosmopolitan nature of Dubai; the ad shows Jeep as the desirable vehicle is a clear call to action; also the die - cut design showcased on the Mentos box serves as a brand's identity and an irresistible urge to indulge in this delightful gum and highlight the mouthwatering Mentos gum inside, enticing consumers to reach for a piece and experience the refreshing burst of flavor. \r\n The hoarding billboard in a bold Buy Mentos and win a Jeep is an enticing message with a vivid image of a Jeep, serving as a visual representation of the grand prize awaiting lucky winners, which elevates the appeal of the promotion tapping into the aspirations of consumers. Also, the ad doesn't specify the duration of the offer, which helps create a sense of urgency that compels potential buyers to act swiftly. The outdoor campaign ensures a broad appeal across diverse demographics.