HP, a brand that dominated the printers market many years ago, continues to maintain its leading position despite facing numerous competitors. This can be attributed to its exceptional durability in relation to its price. This campaign is the latest after a hiatus of two years of OOH advertising in Egypt. The consumer electronics giant just released an OOH campaign to promote its HP Cartridges, showcasing images of HP cartridges alongside a compelling tagline that emphasizes the cartridges' reliability, which was in Arabic to reach the broadest audience, and it translates into “ Print at your convenience.” to give the impression of durability and dependability. The official partners, Quality, Abico Trading, and Click Group, are annexed on the screen, along with HP's logo. The primary color of the campaign is blue, which has different shades. The color choice is brilliant, as blue in advertising indicates trust, honesty, and reliability. It is convenient for the main objective of the whole campaign. The campaign’s geo-distribution is wide, distributed between east and west Cairo and adding suburbs of the downtown area. To create a higher reach, therefore, a higher conversion rate. Get to know more about HP's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai. ADStarted out in 1998; in the heart of Silicon Valley, amidst the post-war buzz of innovation, two young minds, Bill Hewlett and David Packard, embarked on a journey that would transform the world of technology. From their humble beginnings in a Palo Alto garage known as the HP Garage, Hewlett-Packard (HP) emerged, poised to become a beacon of innovation and a driving force in the computing industry. HP has long been a dominant force in the printer market, establishing itself as a leader through its innovative technology, robust product lineup, and strong brand recognition. One key factor that has contributed to HP's dominance is its ability to offer a wide range of printers to cater to diverse customer needs. Whether it's for home use, small businesses, or large enterprises, HP has a printer solution for every requirement. The HP website will keep you updated about the newest editions of printers, scanners, PCs, and other consumer electronics. ADHP is another great addition to the list of Outsite’s cosmopolitan and diverse clients; the campaign was running entirely on digital screens to fit one of HP’s values, which is sustainability. The decision to utilize digital screens aligns with HP's focus on sustainability and reducing its environmental impact. Digital signage offers an energy-efficient and eco-friendly alternative to traditional print advertising, minimizing waste and promoting environmental consciousness. The campaign is distributed widely across Greater Cairo, as you can come across the campaign in various locations, such as Sheikh Zayed, Zamalek, Mohandessein, and other busy spots to raise awareness of the brand.
