The out-of-home (OOH) advertising market in Greater Cairo continues to grow, with marketers increasingly employing OOH to contact their target consumers in a variety of ways, whether they are new to the competition or we see them on a regular basis. This month's insights will concentrate on the important trends affecting the Greater Cairo OOH market, as well as the outlook for the following months and years. Key Events in October 2023 The back-to-school season comes to its end in October 2023; this month’s top industry is real estate, with a total number of campaigns counting 30% of the total campaigns launched in Greater Cairo during the whole month. Occupancy Rate Incline Compared to the previous occupancy rate VS, this month, there's a 23% increase in the Real Estate industry, as this month's OOH market occupancy regarding ad faces is identical to last month, 80%. Sector Analysis Real Estate: The most active industry, mostly all year is reaching its peak in comparison to the previous 9 months, occupying 51% of the total ad faces used in October 2023. FMCG: Occupancy levels in the Fast-Moving Consumer Goods sector, which includes food and beverages, cleaning products, cosmetics & personal care, pharmaceuticals, and biotechnology, reached a 13% occupancy rate in October 2023. Telecommunications: This month witnessed a decline in the Telecommunications industry. With a percentage of 4%. As telecom decreased from a 10% to 6% occupancy rate. Financial Services: The Financial Services’ participation in Cairo’s OOH scene this month allows it to be one of the top 4 industries regarding the occupancy rate, with a percentage of 5%. YOY Comparison (Occupancy Rate Incline) When comparing October 2023 to October 2022, there was a noteworthy 10% increase, with 80% versus 70% last year. Sector Analysis Real Estate: Real Estate witnessed a rise from 43% to 51% this year. FMCG: There's a noticeable increase in the FMCG sector, as in the current year, it reached 13%, while last year, it was only 9%. Telecommunications: Telecom is another industry that witnessed a decrease from the previous year to this year. As of 2023, the occupancy rate is 6%, while last year reached 11%. Financial Services: In October 2022, the financial services industry occupied 3% of the total ad faces, this year’s October it increased to reach 5%. Outlook for the OOH market in Greater Cairo The Out-of-Home (OOH) advertising market in Greater Cairo is anticipated to witness a surge in activity during the upcoming November period, spurred by the holiday season's heightened consumer engagement and amplified brand visibility opportunities. Strategic OOH placements in high-traffic areas, coupled with seasonal promotions and captivating campaigns, will effectively reach a wide audience, fostering brand recall and recognition. The seamless integration of OOH with other marketing channels will further amplify its impact, rendering it an indispensable tool for businesses during this crucial period. For more details on the campaign budget, OOH kinds, location, and more, please visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai. It keeps track of what's happening with Billboards in terms of advertising, campaign budgets, media strategy, and OOH types, among other things. You may view the Top 20 Campaigns that took their place on Cairo's OOH landscape this month by clicking here.