The Real Estate industry in Egypt is each month’s OOH champion. This report calculates the occupancy rate of ad faces used in the top 20 campaigns. In October 2023, 35 real estate OOH campaigns were seen in Greater Cairo’s streets; this month’s top 20 campaigns contained 17. It is worth mentioning that the UAE-based real estate search engine for buying, selling, and renting residential and commercial properties, Bayut is on the top 20 list for October 2023. The following section of this report will provide a more detailed analysis of the ad face occupancy rate for the top 20 campaigns. Key Findings October 2023, the real estate industry occupied the most ad faces in Greater Cairo. Only 3 campaigns are not Real Estate on the October 2023 top 20: Bayut, Cadbury, and CFI. 1- Gates Lugar (114 ad faces) Gates Developments’ out-of-home campaign uses red, black, and orange to create a sense of wealth and excitement. The campaign is being featured on large billboards and digital screens throughout the city and is centered on the launch of their latest residential project, Gates Lugar. 2- Mar Ville (97 ad faces) AlMarasem Development’s Mar ville is using a classic marketing strategy - building anticipation - to create excitement and curiosity for their expansion into West Cairo's New Zayed neighborhood. Their recent billboard campaign features visuals that don't reveal much but effectively pique interest and leave people wanting to know more about what's coming. 3- New Plan Developments (96 ad faces) New Plan Developments’ comeback to Cairo's Out-of-Home (OOH) advertising scene after a year-long hiatus. The company is creating excitement for its new project in New Cairo with a simple yet effective advertising campaign that uses the phrase Hey, New Cairo! We will be releasing shortly. The campaign's reliance on eye-catching words and a minimalist design is intended to pique the interest of potential buyers. 4- AMARA (88 ad faces) AMARA’s OOH promises to redefine luxury living with a blend of modern design, cutting-edge amenities, and a prime location tailored to the needs of contemporary residents. New Plan Developments' signature minimalist advertising approach is once again employed, emphasizing the much-awaited reveal of this new real estate development in New Cairo, dubbed Timeless Excellence. 5- Housing & Development Properties (68 ad faces) Housing and Development Properties (HDP), a subsidiary of Housing and Development Bank (HDB), has launched a new outdoor advertising campaign in Cairo to boost awareness of its brand and the site of its next project. The campaign, which follows the brand's previous out-of-home effort in July 2023, includes a number of out-of-home formats, including digital screens. Here are the top OOH campaigns for October 2023, most of which are from the real estate industry: The real estate sector in Egypt holds great significance within the country's economy, and it has witnessed substantial expansion in recent times. This growth can be attributed to various factors, such as a burgeoning population, urbanization, and substantial government investments in infrastructure development. For further information on the remaining 20 contenders in Cairo's OOH top campaign deathmatch, refer to the accompanying visuals. Additionally, by reading through October's 2023 Market Insights, you'll be able to access more data and statistics regarding the latest analysis of Cairo's billboards.
