OOH campaign was launched by Dubai Taxi Company PJSC (DTC), a subsidiary company of Roads and Transport Authority (RTA). Using digital screens in Dubai to announce the start of the subscription period for the initial public offering, the offer price range has been set between AED 1.80 and AED 1.85 per share, a total of 624,750,000 shares, equivalent to 24.99% of DTC’s total issued share capital, will be offered. The campaign was launched in the third week of November 2023, a clear visuals campaign that features the text DRIVEN FOR NEW OPPORTUNITIES in both English and Arabic. The text comes beside a dynamic image of a road with cars parked on it, suggesting that DTC is offering new opportunities to audiences. The campaign is also running for a limited time, which suggests that DTC is trying to create a sense of urgency and encourage people to take advantage of the opportunities that DTC is offering. In other shots of the DOOH campaign, the brand is inviting investors and eligible persons to use the offer while it lasts. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
