With more than 3 million followers on social media platforms. Korabia.net boasts a remarkable social media presence. This impressive reach reflects the platform's robust engagement with its audience and its ability to connect with the audience. However, the platform found that it was time to add to its demography a new segment of the audience converted from OOH advertising. The reason for choosing advertising through OOH is that a sports platform like Korabia.net would benefit from OOH advertising. It can reach a broad audience, engage sports enthusiasts, create visual impact, build a brand association with sports, complement other marketing channels, target specific regions, and generate buzz through word-of-mouth. It's an effective way to increase brand awareness and drive traffic to the website. Koarbia.net took this approach for all the reasons mentioned above and more. After the relaunch of the website this year, the platform had a mission to acquire online sports news. Or at least most of it; that’s why you’ll find versatile content on the website with more than 6 sections to cover local and international football news, teams, and even statistics through their infographic section. Driven by attracting new audience segmentation, the platform is keen on choosing noticeable artwork yet not overwhelming. Which is executed perfectly on the screen, a ball hitting the football goal net; the second screen comes to the website logo with the tagline, which emphasizes uniqueness; the tagline translates to “Korabia, the first sports website in Egypt.” annexed with the website handle. The blue background added a sense of reliability. It’s pretty convenient, especially with a website that broadcasts news. Going for DOOH is another approach the platform takes to attract younger demographics, which is another layer of targeting the audience, especially Gen Z. DOOH is definitely a successful solution for Gen Z because it provides interactive, visually appealing, and personalized experiences that resonate with their digital native preferences. The geo-distribution of this digital OOH campaign is strategic, placed on Zayed Digital Boards, in Zamalek, and other busy spots. The chosen spots represent highways and suburbs to gain the reach of both commuters and passengers. The reason lays behind targeting both highways and suburbs; this digital OOH campaign maximizes its reach and effectively captures the attention of the targeted audience. Get the whole insights about Korabia.net OOH campaign, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
