Air Canada recently launched an outdoor advertising (OOH) campaign in Dubai to announce its non-stop flights from the city to Vancouver & Toronto. The campaign, which launched in the third week of November 2023, features hoarding format visuals that showcase beautiful shots of both Toronto and Vancouver. The visuals are simple yet effective, with a bold headline that reads Fly Non-Stop from Dubai to Vancouver and Toronto in Arabic and English, prominently displayed on a white background. The Air Canada logo is also prominently displayed, ensuring maximum brand recognition. Dubai Airports welcomed the arrival of Vancouver to its ever-expanding list of international destinations, which was made possible by the launch of Air Canada's new service. Air Canada's new flights create a seamless connectivity between the Canadian West Coast and Dubai, departing from Dubai International (DXB). This addition to Air Canada's existing daily service between DXB and Toronto reaffirms our commitment to bringing more guests to Dubai while also expanding our growing global connectivity, said Rob Whitehouse, Vice President of Research at Dubai Airports. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
