Cartlow, buy, sell, and recycle platform, has launched an outdoor advertising campaign that highlights its commitment to sustainable devices practices. The campaign was launched in the third week of November 2023, using bridge billboards and uni-poles in Dubai and Sharjah’s streets. The OOH visuals are mainly green and white colors themed, displaying the brand’s logo along with a couple of different messages sent on different ad faces in Arabic and English, one of the messages’ text “Same device, half price” and the other reads “Pre-owned is the new new,” aiming to encourage consumers to adopt eco-friendly smartphone habits by emphasizing the benefits of Cartlow's platform. The campaign showcases some of the most wanted devices in the market, mobile phones, tablets, headphones, and smartwatches, accompanied by the previously mentioned taglines, the brand’s logo, and the 12-month warranty message as well. Strategically placed in high-traffic areas, the OOH campaign ensures maximum visibility, capturing the attention of a wide audience. The campaign's success lies in its ability to seamlessly blend environmental consciousness with affordability. By highlighting the cost savings associated with purchasing pre-loved or refurbished smartphones, Cartlow makes sustainability an accessible and attractive option for a broader audience.
