Nestled in the prestigious Mall of the Emirates, THAT Concept Store launches an exciting outdoor advertising campaign that positions itself as the ultimate destination for thoughtful gifts in the United Arab Emirates. \r\nFollowing their prior appearance, THAT Concept Store distinguishes itself by offering a curated selection of products that go beyond the ordinary. THAT Concept Store's billboards are designed to be visually captivating, featuring vibrant colors and concise messaging. Each billboard showcases models and a selection of products that convey the store's commitment to offering thoughtful gifts to UAE’s audience. By appealing to the sentimental side of customers, THAT Concept Store creates a strong emotional connection, making it the go-to destination for meaningful and heartfelt presents.\r\n\r\nTo enhance the shopping experience, THAT Concept Store's billboards incorporate relevant information such as location and website URL, allowing potential customers to easily find the store or explore its offerings online.\r\nthe campaign struck UAE’s billboards in the third week of November as uni-poles.