HMD global, igniter of the new generation of Nokia smartphones, has launched a new OOH branding campaign.
The campaign follows a direct and minimalist art direction, with special die-cuts and straightforward designs over plain white backgrounds that highlight both, the Nokia brand and the Android operating system.
Launched during the second week of March, the campaign uses large uni-poles, mega signs, and double-decker poles in limited locations across Cairo.
Industry: Mobile Devices
OOH Size: Double-decker Pole | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Android | Branding Campaign
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