Ford continues the momentum of the Everest series with an exciting outdoor recurring campaign after the last one in October, as Ford Everest renowned as a symbol of rugged performance and unparalleled adventure The new outdoor campaign captures the essence of exploration and freedom inviting enthusiasts to embrace the thrill of exploration The die cuts in the hoarding billboards captivate audiences and leave a lasting impression, hoarding billboards is a dynamic thrill introducing the unstoppable spirit of the Ford Everest, the concept complements the vehicle's off-road capabilities focusing on showcasing the Ford Everest navigating through diverse terrains in expansive deserts to highlight the vehicle's versatility and ability to conquer any landscape. This dynamic feature adds a visually striking element and emphasizes the 24/7 readiness of the Ford Everest for adventure to engage the audience actively, the tagline The Next Gen is Here encapsulates the availability and sense of freedom that comes with owning an Everest, while the visuals showcase its ruggedness and capability. the outdoor campaign emphasized that Everest remains the top preference for adventurers globally, supported by the unwavering dedication and excellence of Al Tayer Motors who always positioned Everest as more than a vehicle, showcasing its exceptional qualities