Bvglari has consistently captivated watch enthusiasts with its fusion of Italian artistry, and innovative design. Now, they’re back on Dubai’s billboards to captivate yet again. Following their prior campaign with Anne Hathaway, the monarch in jewelry centers this campaign around their Octo Roma watch collection. Among its illustrious collection, the Octo Roma watches stand out as a testament to the brand's remarkable craftsmanship, dropping jaws on Dubai’s OOH advertising. With their distinctive octagonal case, harmonious proportions, and exquisite attention to detail, the Octo Roma timepieces embody a perfect blend of contemporary sophistication and timeless elegance, as they sit beautifully on the visuals. With its unique finishing, the watch, a real emblem of the twenty-first century, combines the unique marriage of edgy Italian design and Swiss engineering. The ground-breaking wristwatch, with its incredibly attractive design and unwaveringly innovative mechanisms, epitomizes Bvlgari's essential connection between jewelry expertise and watchmaking craft. Here, Bvlgari uses its inventive approach to working with contemporary materials to create watches that establish unexpected design trends in the world of Swiss watchmaking. The new campaign took over the UAE in the first week of November, on uni-poles and digital screens.