Edita Food Industries, a leading player in the Egyptian packaged snack food market, continues to demonstrate its prowess in innovation with the launch of Molto Forni, its latest venture into the frozen food segment. Building upon the success of their flagship brand, Molto, Edita leverages its strong brand equity, innovation, and expertise to introduce a new line of frozen baked products, following the success of their previous Molto Magnum Mix campaign, which garnered attention and acclaim in February. Through their Molto Forni billboard, Edita Food Industries showcases their dedication to meeting consumer needs, introducing new and exciting products, and continuously pushing the boundaries of culinary innovation. As they pave the way in the frozen food segment. The billboard prominently displayed the new goodies in the before and after phases, the first picture portrays the frozen state of the croissant, while the other shows the outcome when it is baked straight out of the oven. Accompanying these enticing visuals, the billboard proudly features the catchy phrase, From the Freezer to the Oven, succinctly encapsulating the transformative journey these delectable delights undergo. Moreover, another phrase displayed on the billboard adds to the intrigue and excitement surrounding Edita's achievement in the realm of baking, Achievement in Fast Baking, celebrates Edita's proficiency in creating delectable treats quickly. With this engaging billboard, Edita Food Industries showcases their innovation and commitment to delivering high-quality products. For comprehensive media strategy, and various out-of-home and advertising formats, simply reach out to Monitoring Out-of-Home (MOOH) the specialized OOH media intelligence company and analysis system serving both Cairo and Dubai
