Dubai is set to witness an unprecedented musical experience this New Year's Eve. The billboards, by which were created by Meteora Developers, across the city have come alive with vibrant visuals, announcing the highly anticipated New Year's Concert featuring the iconic trio of Haifa Wahbe, Saif Nabeel, and Elissa. Hosted at the infamous Coca-Cola Arena, Elissa, Haifa Wehbe, and Saif Nabeel are set to perform at the Mega New Year’s Concert where they will be in one concert for the first time in history for an unmissable night to celebrate the year. As anticipation builds, music enthusiasts and fans are eagerly counting down the days until December 28th. The announcement billboards host images of all 3 stars, as well as noting the date and location of the concert, also informing the audience of where one can get their hands on tickets now, that being the Coca-Cola Arena Website. Whether you're a fan of Haifa, Saif, or Elissa, or simply someone who appreciates exceptional music, the New Year's Concert billboards promise the audience an experience that will remain etched in their memories for years to come, the ads also host the logos of PME Entertainment and Dubai Calendar, to which the event is brought. The new campaign was released in Dubai in the first week of November on Wall Wrapping.