Multiplex International has landed on Dubai’s DOOH arena, celebrating their 30th anniversary, and a rich portfolio of impressive brands in the retail sector. Multiplex International LLC aims to provide their global clientele with premium FMCG and cosmetic items. As one of the top distributors in the area, they serve all of the major marketplaces, retailers, pharmacies, and internet platforms. Multiplex International brands itself as the “Exclusive Distributor for FMCG Brands” on the digital billboard, along with their famed logo and slogan “We Build Brands”. On the cyber blue background, they etch “Celebrating the passing of 30 years”, since 1993. They also showcase one of their brands, Dr. Scholl’s, the brand for foot care, such as insoles and skin treatment products. With a visual of a girl exercising with red sportswear, Dr. Scholl’s focuses on better movement, with the support of Multiplex International. Dubai’s digital screens were decorated with the new campaign, released in the first week of November.
