After a long absence from the outdoor advertising scene, Vacheron Constantin has once again asserted its presence as a respected brand with a visionary move, as the renowned luxury watchmaker has chosen to make a statement that continues to set itself apart for the Overseas collection and embarked on a new move by aligning with an artist of Forman's caliber known for her dedication and creative touch. This brilliant collaboration with Zaria Forman underscores the importance of using artistic platforms to address global challenges, by incorporating Forman's advocacy for climate change awareness, Vacheron Constantin positions itself as a watchmaker brand with a purpose. A vivid shot in a spectacular hoarding captures the essence of this artistic brilliance and features Zaria Forman adorned with her hand in Vacheron Constantin's watch and set on the banks of the river, with her camera lens pointed toward the unseen beauty that lies beyond the frame reinterpreting nature The ad text the slogan 'one of not many' emphasizing the brand's ethos, exclusivity, and individuality by positioning itself as One of Not Many, Vacheron Constantin distinguishes its timepieces as unique and exceptional, for discerning clients Vacheron Constantin's OOH campaign emerged in November on Hoarding billboards.
