German automotive brand Opel has hit the roads of Greater Cairo to announce their upgraded model Insignia Grand Sport.

The ads feature the new Insignia as the highlight of the campaign, with ad copy that targets “All Perfectionists”.

Launched during the first week of March, the campaign uses uni-poles and gates across the main districts of Greater Cairo.

Opel launches Insignia Grand Sport-00
Opel launches Insignia Grand Sport-00

Campaign Credits

Industry: Automotive

Brand: Opel

Advertiser: Al Mansour Automotive

OOH Size: Gate | Large uni-pole | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Global Brand | Product Launch

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