Horizon Egypt Developments takes a creative approach to catch the eyes of passersby with a compelling out-of-home campaign. Addressing questions about the real estate developer's mission in Egypt, Horizon Egypt advertises a word-focused branding campaign emphasizing both Expectations and Difference. Large billboards on the city’s main roads were selected by the real estate developer to proudly display messages like Expectations Unleashed and Real Estate for Real Difference, backed by varying shades of dark blue, symbolizing earned loyalty and trust. The intention is clear – to offer the same positive experience to potential buyers. Besides the branding campaign Horizon Egypt executed, the real estate company didn't forget to mention the leader of the development parade the country is witnessing, the President. Abdel Fattah El-Sisi, along with a moving copy of Our Future with Our Hands, to follow the same concept of the whole campaign. Using powerful words to validate their commitment to a greater impact in the sector, coupled with the recent launch of the Success with Flying Colors billboard campaign, one wonders: could an announcement for a new real estate project on billboards be on the horizon soon? You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
