Jake Gyllenhaal has been selected by Prada to lead the 2023 Prada Linea Rossa eyewear campaign, spotted on Dubai’s OOH. Spicing up the fashion wear scene after their last appearance, Prada strives to combine nature and urban worlds in a surreal setting. Gyllenhaal is shown in the ad as the epitome of the contemporary explorer. The campaign was expertly photographed by Norbert Schoerner, with the images perfectly complementing Prada Linea Rossa's Spring/Summer 2023 lineup, with the renowned actor wearing the stylish Prada Linea Rossa SPS 07Y DG010A. The collision of countryside and urban cleverly captures the spirit of modern living. This creative collision of cultures is a reflection of the brand's commitment to embrace the current era's constant change. The idea of exploring the city as a landscape, or urban hiking, is central to the campaign. This story offers a fresh perspective on the modern explorer: someone who bravely uncovers the complexities of the landscape. The campaign's artwork reflects the essence of Prada Linea Rossa's Impavid eyewear collection, serving as more than simply a visual feast. The dynamic shapes, very lightweight constructions, and well-detailed technical elements demonstrate Prada's dedication to quality. In this partnership, actor Jake Gyllenhaal and photographer Norbert Schoerner combine talent and artistic vision. When Jake Gyllenhaal's captivating presence and appeal are paired with Norbet Schoerner's astute vision, the campaign surpasses traditional limits and expectations. Ultimately, Jake Gyllenhaal's selection by Prada to represent the brand in the campaign is more than a marketing decision; it is also a creative choice. On uni-poles and digital screens, the new campaign struck Dubai in the first week of November.
