Previously on Cairo’s OOH spaces, DiDi Egypt is back once again with star Essam Omar to switch up the transportation game. The mobile app focuses on the message “With Flex Set Your Price & Move On It”. Flex, highlighted in orange and white, is known to be better for longer trips, and offers moderate prices. Essam Omar, Dr. Atef in Balto, is the main face of the campaign and on the billboards, and DiDi leverages his current fame and rising popularity among Egyptians to blow up this campaign. DiDi Egypt positions him in one of their cars, holding up his phone with the DiDi app open. This multi-channel campaign is also widespread on social media, from Facebook to Instagram to Youtube to Tiktok, even Youtube Shorts, with Essam Omar exclaiming that no matter what, your price will stay fixed. To know more about the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
