Back To Top Arrow

Global QSR franchise McDonald’s is back on the roads of Greater Cairo with a new OOH campaign that starts the support for the Egyptian National Team on their way to Russia 2018.

As a worldwide partner of FIFA World Cup, the American fast-food restaurant is offering Egyptians the opportunity to travel to Russia to encourage their team. Under the slogan “Eat, Travel, Cheer”, the ads inform viewers that any large combo meal will offer them a chance to win.

The campaign was launched at the beginning of March and can be seen on the regular strategic locations of the brand across the Greater Cairo.

McDonald’s takes Egyptians to Russia-00
McDonald’s takes Egyptians to Russia-00

Your OOH Market Intelligence, is ready to provide specific campaign insights

Related

McDonald’s surprises with new Mexican sandwiches-cover-image

McDonald’s surprises with new Mexican sandwiches

McDonald’s promotes the joy of “Happy Meals”-cover-image

McDonald’s promotes the joy of “Happy Meals”

McDonald's re-launches campaign of special prices-cover-image

McDonald's re-launches campaign of special prices

McDonald’s repeats OOH campaign for Grand Chicken-cover-image

McDonald’s repeats OOH campaign for Grand Chicken

Recommended

Otlob fights back new competitors with massive OOH combination-cover-image

Otlob fights back new competitors with massive OOH combination

Otlob reinforces OOH strategy-cover-image

Otlob reinforces OOH strategy