Following their last appearance back in 2022, Connecta, an annual E-Sports, and Cairo ICT exhibition, just launched another out-of-home campaign tailored to a futuristic animated theme that corresponds with Cairo ICT's overall theme. The imagery used turns this modernism of Connecta and Cairo ICT into a visual treat. With the slogan Ignite Your Passion, Connecta parallels Cairo ICT's 2023 slogan of 'Ignite Innovation: Synergizing Minds & Machines to Build a Better World.’ This highlights the synchronization in vision and effort between the two in a mission to advance technology. The campaign ads showcased the event dates to be from 19-22 Nov at Egypt International Exhibition Center in New Cairo. This is a direct invitation for all tech enthusiasts and professionals as well as gamers to immerse themselves in this experience that combines passion, creativity, innovation, and technology. Connecta also made sure to include the event's website to facilitate for the attendees the booking process and to give them guided access to the event. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
