Cairo's bustling streets are now witnessing Olympic Electric's, aka one of the largest Home Appliances brands in Egypt, recurring advertising campaign. The city's billboards have become the canvas for promoting Olympic Electric's Hero Heaters, which paved the way for efficient and eco-friendly heating solutions. Following their prior appearance, once again, Olympic Electric’s state-of-the-art electric heaters are strategically placed to showcase their sleek and functional design, making them a perfect fit in every Egyptian home. The Hero Heater is hosted in an Egyptian family portrait, splashed upon large billboards, signifying its significance in creating a cozy and nurturing environment for families, which showcases the heater as a natural part of the household. As red is part of Olympic Electric’s brand identity, it is used prominently in the billboard design, creating brand recognition and association, as well as establishing a cohesive visual identity with prior campaigns. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
