After a year-long absence from the advertising scene, JOTUN has come back, as one of the globe's largest manufacturers of paints and coatings, with a network of 39 manufacturing facilities and maintains a strong presence in over 100 countries worldwide. Following the success of its previous awareness campaign for JOTUN products, the brand has returned to captivate audiences once again. The Jotun outdoor ad is a simple billboard that conveys the brand's message of protection and durability, features the Jotun logo and the concise tagline Jotun Protects Property in bold, white letters, The background conveys a sense of strength and security, it effectively communicates the main benefit of using Jotun products: to protect your property. The ad is placed on the side of a highway, which is a high-traffic area to be seen by a large number of people, as it allows the company to reach a wide audience with its message and it is large enough to be legible from a distance. Jotun outdoor ad succeeds in promoting the brand and its products to potential customers, it is designed to create awareness of the Jotun brand and to position it as a leader in the paint industry, the ad also aims to persuade potential customers to choose Jotun products for its benefits and features, it is well-designed advertising, and conveys the brand's message. In early November, the outdoor campaign rapidly expanded its reach, captivating the audience.
