The Sharjah Architecture Triennial has made its mark on Dubai's out-of-home (OOH) scene with a captivating billboard that announces the commencement of its highly anticipated second edition. Positioned prominently, the billboard invites the public to immerse themselves in a world of architectural excellence and thought-provoking exploration. The billboard introduces a prestigious global event called the Sharjah Architecture Triennial. It focuses on the theme of The Beauty of Impermanence: An Architecture of Adaptability, curated by renowned architect Tosin Oshinowo of Oshinowo Studio. The Triennial aims to explore the creation of meaningful spaces that blend well with their surroundings, which is important in today's world where sustainable and adaptable design practices are crucial. All in all, the ad serves as an announcement for the launch of the Sharjah Architecture Triennial, the global event running from 11.11.2023 to 10.03.2024. Its purpose is to inform the public about the Triennial and generate excitement. As a prominent display, the billboard effectively captures attention and spreads awareness of the event. By showcasing the event's name, dates, and perhaps a captivating visual, the billboard successfully communicates the essential information to passersby. The campaign took place in the first week of November upon lampposts, hoarding boards, and digital screens.
