In the summer season around Greater Cairo, people walking and driving by can anticipate and see numerous places to escape. Among them stands out Abu Soma Development Company, a real estate developer breaking norms with its heavenly location. In 2023, they launched a memorable out-of-home campaign, focusing on simplicity and captivating visuals. The central theme of this campaign is the word Discover, highlighted across all visuals. These visuals showcase the diverse experiences awaiting visitors to Somabay. From unique hotel and villa architecture against the serene blue backdrop of Hurghada to captivating snorkeling and diving adventures in crystal-clear waters, the campaign paints a vivid picture. Billboards also feature the tranquil beauty of sunrise and sunset over the desert. What makes this campaign special is the collaboration of renowned photographers from the Simply Somabay initiative. They've reunited to capture even more undiscovered experiences. The campaign encourages everyone to explore the wonders of Somabay, promising a unique blend of architecture, natural beauty, and exciting activities. It's a call to embrace the diverse and unforgettable moments waiting to be discovered in this captivating destination. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
