Manar Abu Dhabi: A Symphony of Light Art, Brightens up Dubai's OOH Billboards
Paad, the Public Art Abu Dhabi is a major cultural event that turns the Gulf Stat administrative capital into a gallery without walls, an exhibition of specific light sculptures and projections, designed to be a journey of light and art, leading visitors through some of Abu Dhabi's most iconic landmarks and natural landscapes by local and international artists that will take place in Abu Dhabi and will be running for three months from November 15, 2023, with artworks extending across locations such as Corniche Road, Lulu Island, Samaliayah Island, Fahid Island, Jubail mangroves.
Paad has held an outdoor campaign announcing the Manar Abu Dhabi Exhibition, using a hoarding format to display the artwork to allow the public to experience the art in a new and unexpected way; the large hoarding format is a particularly effective way to display light art providing a perfect backdrop for vibrant artwork.
The outdoor ads. Features MANAR Abu Dhabi exhibition as a large-scale projection of a moving forest in a creative way using thousands of tiny lights attached to the hoarding. This effect is truly magical, and it creates a sense of wonder in the viewer, emphasizing the message of the advertisement that the Manar Abu Dhabi exhibition is a truly unique and innovative way to indulge in light art.
It's worth mentioning that the Paad exhibition provides a platform for artists to showcase their work and reach a new audience.
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