Jumia has launched a new OOH campaign in Cairo for its Black Friday Everyday Offers. The campaign follows the brand's previous OOH campaign in November 2022 for Black Friday offers as well, but this time with different visuals, new messages, and collaborations in payment plans with NBE bank, Aman, and LG. The visuals for the new campaign feature the Jumia’s logo alongside the text Black Friday, Everyday Black Friday, Best specifications, best prices, and 0% interest. The campaign also includes ad faces for electronics, along with LG, and another ad face featuring models wearing clothes from some of the apparels sold by Jumia. The campaign is seen in different locations across Cairo, including high-traffic areas such as bridges and major roads. One of the things that makes the campaign particularly effective is its use of a variety of ad faces. This helps to appeal to a wider range of consumers and shows that Jumia has something for everyone. The campaign also highlights Jumia's collaborations with NBE bank and Aman, which offer customers more flexibility and convenience when making purchases. To learn more about Jumia’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
