Rexona has recently launched a remarkable Out-of-Home advertising campaign in Cairo, Egypt. This campaign, has raised the bar in creative advertising. Central to this campaign is the strategic use of unipoles and double-decker OOH. These mediums offer high visibility and wide reach, for capturing the attention of a diverse audience in Cairo’s bustling streets. Rexona’s campaign also features several innovative OOH combinations and a special production die-cut for the product itself in the double-decker billboard, creating a 3D-like visual. Such creative use of technology not only enhances the visual appeal of the ads but also engages the audience in a more interactive manner. Known for pushing the boundaries of traditional advertising, Rexona continues to embrace innovative approaches to connect with their audience.In recent developments, Rexona has been actively involved in empowering movements and sports. Notably, their campaign featuring Dylan Alcott, which aims to redefine the typical image of an athlete, underscores this commitment. This initiative, featuring inclusive production with disability representation, resonates with Rexona’s global brand purpose of encouraging movement, regardless of physical ability or body type.It's worth mentioning, Rexona’s sponsorship of the FIFA Women’s World Cup 2023™ highlights their support for women’s sports. This move aligns with the brand’s vision of empowering women athletes and promoting sports inclusivity. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
