INSITE OOH Media Platform

In an era where sustainable finance is gaining momentum, investors are increasingly conscious of the impact their investments can have, Standard Chartered, Get the Equation, as a leading financial services institution spanning Asia, Africa, and the Middle East, stands committed to delivering top-tier banking services and wealth management solutions to its clients,

Their recent announcement of an outdoor advertising campaign for Standard Chartered’s regional Priority Banking marks a significant leap towards materializing the vision of wealth management for globally-minded and forward-thinking clients.

The extended outdoor campaign distinctly showcases the bank's inclination towards Development, emphasizing an array of wealth opportunities; the practical message woven into the campaign emphasizes the bank's role as a connector to the world's most dynamic markets, enticing potential clients to start their Priority Banking relationship and offering enticing cashback benefits.

Moreover, motivational messages such as "growing your wealth here" and the promise of an extensive wealth menu globally are strategically incorporated to appeal to the aspirations of the target audience, Highlighting messages including “the Bank connecting you to the world's most dynamic market” - “Start your priority Banking relationship and enjoy Cash Back."

The campaign's varied format makes an immediate impact on brand building and sparks engagement by delving deeper into the emotional and aspirational core of its audience to foster a more profound connection, speaks to the ambitions of potential clients, positioning the bank as a facilitator of dreams and a key to unlocking a world of financial opportunities.