Mashreq Bank launches a new OOH campaign in Dubai using digital screens. The campaign follows the bank's previous OOH campaign in March 202. The new campaign highlights Mashreq Bank's sustainable future and its commitment to providing its customers with innovative products and services. The digital screens feature a variety of messages, including Earn 6.25%, “Deposit AED 50,000 of new funds to qualify,” and “Get a chance to win one of 6 Teslas.” The DOOH visuals also displayed a black Tesla car along with the bank’s logo and a website for more info, all that comes along with a message that highlights the regulation of this event is by the Central Bank of the United Arab Emirates. The campaign visuals are simple but effective. They use bold colors and eye-catching typography to convey the key messages. The campaign is also launching in November 2023, just ahead of the holiday season, when many people are looking to save money and invest in new things. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
