As November approaches, Cairo's Out-of-Home landscape eagerly awaits the retail frenzy that Black Friday brings. This year, the electronics and technology giant, B.Tech, has made a grand entrance to the scene with an exciting campaign that promises discounts of up to 75% throughout November, as an opportunity for consumers to grab their favorite tech gadgets and devices at unbeatable prices. From the 1st to the 30th of November, B.Tech creative concept campaign for Black Friday is set against a vivid orange background, in Digital and statistics ads, with imagery that captures the spirit of the sale, with the presence of joyful and tech-savvy youth, moreover, the ad copy for this campaign is straightforward and provides reassurance to passersby that they have the option to make installment payments spanning 60 months. highlighting discounts of up to 75%, making it clear for consumers to grab their favorite tech gadgets and devices at significantly reduced prices the geo-selected locations across the city are among the notable spots, as the 6th Oct bridge captures the attention of the bustling crowds that pass through daily, these chosen locations create a network of visibility, ensuring that the message of the sale spreads far and wide. The campaign succeeds in promising incredible savings and bringing a sense of excitement to the shopping experience, as consumers prepare to make their wish lists, B.Tech is all set to make their tech dreams come true. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about B.Tech campaign.
