KFC deployed an OOH campaign in Cairo to promote its new Mega Meal. The campaign features simple red and white visuals with the brand's logo, hotline, a call to action to order through the application, and the meal ingredients. The OOH ads are placed on major roads across the city, following KFC's previous OOH campaign in September 2023. The finger-licking brand is always showing strong participation in the OOH scene in Cairo with several campaigns launched since the start of 2023 The Mega Meal is a great value for money, and it is sure to satisfy even the biggest appetites. The campaign is well-executed, effective, simple, clear, and concise and is likely to generate a lot of interest in the Mega Meal and help boost sales. To learn more about KFC’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.