Gucci, the Italian luxury fashion house is promoting its new Fall-Winter 2023 eyewear collection using a DOOH campaign in Dubai. The campaign features bold portrait shots of models wearing the new glasses, highlighting the collection's contemporary yet classic silhouettes. The campaign was created by Art Directors Ezra Petronio and Lana Petrusevych, and photographed and directed by Alasdair Mclellan. The shots are dynamic and catchy, and they effectively convey the message that the new Gucci eyewear collection is stylish and sophisticated. The campaign is also well-targeted. Dubai is a major fashion hub, and it is home to a large number of Gucci customers. The DOOH ads are located in highly visited areas near commercial destinations of the city, where they are likely to be seen by people who are interested in the new eyewear collection. The campaign was launched in the 4th week of October 2023, just ahead of the start of the fall/winter season. This is the time of year when people are most likely to be updating their wardrobes, and the Gucci eyewear campaign is sure to generate interest in the new collection, this DOOH follows Gucci’s previous OOH campaign in October 2023. The Gucci DOOH campaign is a good example of how to use digital signage to promote a new fashion collection. The campaign is simple, clear, and concise.
