El Abd Foods’ outdoor campaign in Cairo to promote its new line of sweeteners. The campaign features visuals that come on a sweet pink colored background with the brand's logo and hotline, and a call to action to download the brand's application from certified stores, this OOH campaign following the brand’s previous OOH in September 2023. The campaign is designed to appeal to people who are looking for more convenient ways to sweeten their day. The visuals are bright and cheerful, and they convey the message that El Abd Patisserie's new sweeteners are delicious and now available. The billboards are located in high-traffic areas of Cairo, where they are likely to be seen by people who are interested in buying food and beverage products. The campaign is also timed well, as it is being launched just before the start of cold winter nights, when everyone is needing some sugar to feel warm. To achieve our goal of expansion and reaching out customers throughout Egypt, El Abd began opening new branches starting from the Mall of Arabia branch in April 2019 and up to the newest El Abd branches in City Center Almaza and in New Cairo and more to come. To learn more about El Abd Foods’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
