First Group Developments has launched an OOH campaign to promote their new project Silva, in Zayed, Egypt. The campaign features a variety of visuals that showcase the project's logo, the developer's logo and hotline, and the text Zayed truly refined and Disconnect to connect. The visuals come in different background colors and feature different shots of flowers and a simulation of the building facade in Silva. The campaign is designed to appeal to people looking for a luxurious and refined lifestyle in Zayed. The visuals convey that Silva is a place where people can relax and disconnect from the hustle and bustle of everyday life. The campaign is also well-targeted and is mainly located in high-traffic areas of Zayed, where they are likely to be seen by people interested in buying a new home or investing in real estate. Silva is home to 138 units that consist of stand-alone villas, twin houses, and townhouses across an area of 20 feddans. To learn more about First Group Developments’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
