September 2023 saw the Real Estate industry continue to dominate in terms of ad face usage. This report calculates the occupancy rate of ad faces used in the top 20 campaigns. It is worth noting that September 2023 witnessed a number of back-to-school season outdoor campaigns, but none of these campaigns made it into the top 20. This suggests that other industries were more successful in capturing the attention of consumers during this important period. The following section of this report will provide a more detailed analysis of the ad face occupancy rate for the top 20 campaigns. 1- Horizon Egypt Developments (96 ad faces) Horizon Egypt Developments' branding campaign uses powerful symbols and thought-provoking visuals to communicate its mission, achievements, and values. The campaign features a majestic falcon, a horse, and a palm tree, representing the company's strong partnership with the UAE, its commitment to wealth and prosperity, and its focus on tranquility and serenity. The campaign also includes quotes from the late Sheikh Zayed Bin Sultan Al Nahyan to inspire and motivate viewers. 2- AlMarasem Development (90 ad faces) The real estate market in Cairo is booming, and AlMarasem Development is expanding into West Cairo with a new branding campaign. The billboards feature visuals that convey the developer's expertise and intention to broaden its reach in the city. AlMarasem Development's outdoor advertising branding campaign in West Cairo uses a weather vane to build anticipation for what is to come. This suggests that the company may launch a new campaign to announce an upcoming real estate project in the area. 3- KEEVA (80 ad faces) Al Ahly Sabbour, a leading Egyptian real estate developer, has launched a simple and elegant OOH campaign for its new project, Keeva. The campaign features shots of people enjoying activities that will be available in the project, as well as the developer's logo, hotline, website, and the project's logo and location. Keeva is a 144-fedan development in the 6th of October City that offers residents the best of both worlds: the tranquility and beauty of the countryside with the architecture and services of the modern city. The campaign highlights Keeva's open spaces, artistic minimalism, modern-style architecture, attention to detail, and variety of amenities. 4- GARNIER (71 ad faces) Garnier is promoting their Vitamin C Serum in Cairo with a new outdoor advertising campaign featuring Hend Sabry and Mayan El Sayed. The campaign highlights the product's ability to give consumers an instant glow and spotless skin by fading all types of spots. The ad also emphasizes that Garnier is committed to green beauty with vegan, cruelty-free, and recyclable products. The vibrant orange visuals associate the brand with the color of oranges, a common source of Vitamin C, and create a sense of vitality and positivity around the product. 5- CATTLEYA (68 ad faces) Arabco Development’s Cattleya New Cairo Compound is a new residential development that is being promoted with a captivating billboard campaign. The billboards highlight the project's promise of a lifetime of comfort and convenience, and the consistent message Life Flourishes suggests that residents can expect an exceptional living experience. Here are the top OOH campaigns for September 2023, most of which are from the real estate industry: The real estate industry in Egypt is one of the most important sectors of the economy, accounting for over 10% of GDP and employing millions of people. The sector has experienced significant growth in recent years, driven by a number of factors, including a growing population, urbanization, and government investment in infrastructure development. For further information on the remaining 20 contenders in Cairo's OOH top campaign deathmatch, refer to the accompanying visuals. Additionally, by reading through September 2023 Market Insights, you'll be able to access more data and statistics regarding the latest analysis of Cairo's billboards.
