The out-of-home (OOH) advertising market in Greater Cairo continues to grow, with advertisers, whether new to the competition or we see them periodically, increasingly using OOH to reach their target audiences in various ways. This month's insights will focus on the key trends that are shaping the OOH market in Greater Cairo, as well as the outlook for the coming months and years. Key Events in September 2023 With the Back-to-School season approaching, real estate was giving the OOH a chance, and the reason behind it is this season can have a significant impact on real estate out-of-home (OOH) campaigns. During this time of year, there is a lot of traffic on the roads and in public places, which means that OOH ads have a greater chance of reaching a large audience. Occupancy Rate Incline Compared to the previous occupancy rate VS, this month, there's a 3% increase, as this month's OOH market occupancy is %80.5 VS %77.6 Sector Analysis Real Estate: Real estate witnessed a decrease in the occupancy rate in August; the occupancy reached 45.4%, while in September, it reached 44.5%, which comes to a dip of 0.9%. FMCG: Occupancy levels in the Fast-Moving Consumer Goods sector, which includes food and beverages, cleaning products, cosmetics & personal care, pharmaceuticals, and biotechnology, experienced a noticeable increase of 3.3% compared to August. Telecommunications: Another industry witnessed an increase during September. With a percentage of 2.2%. As telecom jumped from 7.6% to 9.8% occupancy rate. Foodservice: The foodservice sector also saw an increase, from 4.2% to 5.8% in September. YOY Comparison (Occupancy Rate Incline) Comparing September 2023 to September 2022, a noticeable 10% incline happened to be 80% versus 70% last year Sector Analysis Real Estate: Real Estate faces a dip from 48.1% to 44.5% this year. FMCG: There's a significant increase in the FMCG sector, as in the current year it reached 11% while last year was only 5.1%. Telecommunications: Telecom is another industry that witnessed a decrease from the previous year to this year. As of 2023, the occupancy rate is 9.8%, while last year reached 14.6%. Foodservice: Foodservice industry witnessed an increase in the occupancy rate as in September 2023, the occupancy reached 5.8%, while in September 2022, it reached 4.9%. Which comes to a dip of 0.9%. Healthcare: From 6.2% in 2022 to 4.7% in 2023. Outlook for the OOH market in Greater Cairo The OOH market in Greater Cairo is anticipated to continue its growth trajectory. Advertisers, both new and established, recognize the value of utilizing OOH advertising to effectively reach their target audiences. With ongoing trends and favorable conditions, the OOH market is expected to thrive in the coming months and years, providing ample opportunities for businesses to engage with their customers in Greater Cairo. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through here.
