Noon, one of the biggest e-commerce platforms in the Arab world, has risen on UAE’s billboards with a brand new outdoor campaign featuring multiple messages that will most definitely appeal greatly to their target audience. The beloved brand follows their prior appearance with a superior one, offering UAE’s audience a great deal. The new campaign contains two separate messages, the first recapitulates the ad introducing Noon Minutes, a new delivery service offered by Noon that delivers your order in a blink of an eye. The ad spaces promoting Noon minutes mainly feature Lay’s new flavors, Magic Masala and Mango Chutney, going head to head with the slogan of “Let the Desi Flavors Win.” The billboards also hold Noon Minutes' promise of “Get it in 15 Minutes.” The ads are noticeable due to the use of the colors yellow, black and red, grabbing the audience’s attention towards Noon’s edge of delivering your order in only 15 minutes. The second message in this campaign is announcing Noon’s new Credit Card in collaboration with Mashreq Bank. The Mashreq Noon Credit Card is marketed as the only credit card you’ll need for online shopping. While being free of charge and an instant digital one, the Noon Credit Card offers users a 10% unlimited cashback (noon Credit balance) on noon, 1% unlimited cashback on everything else, and an AED 1000 welcome bonus. The billboards note the latter benefits alongside a visual of the Mashreq Noon Credit Card. The unmissable benefits of the credit card are noted in a striking manner, enticing the audience with the 1000 welcome bonus and 10% cashback they’ll receive if they get a Mashreq Noon Credit Card now. The ads hold the Noon logo as well as their signature yellow color which is often associated with positivity, energy, and optimism, which aligns with Noon's brand image and message, as well as abiding by their aim to create a visually appealing and engaging outdoor campaign that leaves a lasting impression on viewers. The new awareness campaign appeared on UAE’s digital screens, lampposts, bridge billboards, and mega-coms in the fourth week of October.
