A new outdoor campaign has been launched in Cairo by Go Khozam to promote Go Heliopolis, a new development in the city. The campaign features billboards with the text GO HELIOPOLIS and “Installment payment over 5 years.” This OOH campaign follows the brand’s previous OOH in December 2020.\r\nThe campaign is designed to appeal to a wide range of potential buyers, including investors, businesses, and individuals. The emphasis on installment payments is likely to be particularly appealing to those who are looking to purchase a property in Cairo but may not be able to afford to pay the full amount upfront.\r\nThe campaign has been launched in a number of high-profile locations around Cairo, including major roads. This is likely to ensure that a large number of people will see the campaign and become aware of the Go Heliopolis project. The use of outdoor advertising is an effective way to promote new development. It is likely to reach a large number of potential buyers and generate interest in the development.\r\nTo learn more about Go Heliopolis’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.