An OOH campaign launched by Hisense in the UAE promotes their new Mini LED TV. The campaign’s slogan is The Power of X. The campaign is designed to reach a wide range of audiences, including consumers who are looking for a high-quality and affordable TV. The image of the OOH shows a Hisense Mini LED TV with the text The Power of X and Experience Xtraordinary. The hoarding also features the Hisense and Mini-LED ULED X logos, this OOH campaign comes after the brand’s previous appearance in June 2023. The campaign is effective because it is simple, yet informative. The visuals are clear and concise, and the text is easy to read and understand. The campaign also highlights the key benefit of the new Hisense Mini LED TV, which is its extraordinary experience. The hoarding is located in a highly-visited area, and the visuals are appealing to a variety of people. The tagline Experience Xtraordinary is wisely chosen, as it speaks to the TV's ability to provide a truly immersive and enjoyable viewing experience, also the campaign’s visuals come on a dark and different colors themed backdrop, highlighting the strong display the tv provides. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
