Al-Futtaim's Trading Enterprises Honda, the official distributor of Honda vehicles in the United Arab Emirates, has launched a new OOH campaign in Dubai. The campaign features uni-pole OOH format billboards with images of the new Honda Accord Hybrid and the tagline The Power of Dreams below Honda’s logo. The campaign is designed to promote the new Accord Hybrid to affluent residents and visitors of Dubai. The uni-pole is located on main roads and provides a large canvas for creative messaging, this OOH campaign follows the brand’s previous appearance in June 2023. The billboards feature a single image of the Accord Hybrid, with the tagline The Power of Dreams in bold letters below, the visuals focused on showcasing the car in blue black color on a road elegantly, the campaign is aiming to show the Honda Accord’s sleek design beside the text “Premium hybrid,” “Unleashed,” “The all-new Accord,” and “Call 800Honda.” The campaign is also well-timed, as it coincides with the launch of the new Accord Hybrid in the UAE. The Accord Hybrid is a fuel-efficient and environmentally friendly vehicle, which is appealing to many consumers in the UAE.
