Dubai witnesses a dazzling display of beauty and elegance as Nishka Jewellery unveils its brand launch campaign across the city's iconic billboards. This highly anticipated campaign has taken the Emirate by storm, captivating the attention of passersby and igniting a newfound excitement for their exquisite jewelry and a world of new creations.\r\nThe brand’s launch campaign goes beyond the mere promotion of jewellery as it weaves a captivating narrative that resonates with the audience. The ad spaces hold the vision of the brand, which is mirrored through their slogan “Your occasion, our creation. Together, moments to treasure.” Through their compelling tagline, Nishka Jewellery invites UAE’s audience to embark on a journey of self-expression, as well as celebrating their unique style and moments alongside them. The ad spaces hold a pink color pallet as the aim of the campaign is to convey femininity, grace, and charm. The billboards host the beautiful Samantha Ruth, Nishka Jewellery’s ideal brand ambassador as her beauty and elegance perfectly embody the spirit of the brand. \r\nThe campaign surfaced on UAE’s billboards in the second week of October upon Digital screens.