After the Egyptian Food Bank appearance in Ramadan, which was over a six-month hiatus, The Egyptian Food Bank (EFB) launched a new campaign to raise awareness of Zakat to the audience. The ad message is a clear and straightforward campaign as the charity organization used a young kid wearing simple clothes with a minimum amount of food to send the OOH campaign message. A heartwarming smile on the child’s face grabs the audience's attention and, foremost, their sympathy. The campaign mentioned a sentence that people's donations will keep their children safe in the future. The word “Zakat” is the only green word to indicate that the Egyptian Food Bank aims for a healthy and better life for poor people. Regarding the geo-distribution, the campaign was highly spread overall in Cairo. It was on Teseen Rd, 6th of October Bridge, and other locations around Cairo. It’s worth mentioning that the campaign has been published using static and digital formats to grab different demographics of audiences. They used different shapes of OOH advertisements, like static and digital screens. It also simplified how people can donate through InstaPay, Fawry, their website, and hotline as a call to action to encourage prospects to connect. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
