Prada, the Italian luxury fashion brand, has launched a new DOOH campaign in the UAE to promote its Fall/Winter 2023 collections. The campaign features digital screens with images of Li Xian, Letitia Wright, and More Ambassadors positioned next to life-sized botanicals representing delicate sentiments. The brand’s previous OOH appearance was in May 2023. The campaign is designed to appeal to Prada's target audience of affluent and fashion-forward consumers. The digital screens are located in Dubai’s streets. The campaign coincides with the launch of Prada's Fall/Winter 2023 collections. The new collections feature a minimalist aesthetic, with a focus on pure beauty and authenticity. The campaign is also notable for its focus on sustainability. The digital screens are powered by renewable energy, and the botanicals used in the campaign are sourced from sustainable farms. Prada’s OOH campaign is a well-executed and effective way to promote the brand's Fall/Winter 2023 collections. The campaign uses strong visuals to showcase the new collections. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
