Baheya Foundation, a prominent charitable organization, is dedicated to supporting and providing comprehensive care for breast cancer patients in Egypt. Through their ongoing campaign What Can You Do?”, Baheya Foundation calls upon individuals to contribute and make a difference in the lives of those battling breast cancer. The campaign aims to raise awareness about the foundation's mission and the various ways people can help and actually make a difference! Their last campaign was a successful one as well. One notable act of generosity within the campaign came from renowned actress Nelly Karim, who donated a wedding dress to Baheya Foundation's boutique. Her donation brought joy and reassurance to a breast cancer fighter at Baheya, as she embarks on a new chapter in her life. Many others have also stepped forward to support Baheya Foundation, contributing in ways they can. The billboards showcasing the campaign feature the empowering message What Can You Do? in both English and Arabic, urging individuals to reflect on their potential to make a positive impact. Among the inspiring contributions is Maha's donation, which facilitated a chemotherapy session for a patient in need. These acts of kindness and support exemplify the spirit of solidarity and compassion that drives Baheya Foundation's mission. The billboards serve as powerful reminders of the collective strength and resilience of the community, encouraging everyone to consider the ways they can contribute and make a difference in the lives of breast cancer patients. The impactful billboard campaign by Baheya Foundation was strategically positioned across various locations in Cairo, ensuring maximum visibility and reach. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Baheya’s newest campaigns.
