In the fast-paced world of ride-hailing apps, after becoming a joint venture with Careem, Hala is making a move to stand out in the competitive market. Their new OOH campaign features an encouraging slogan for customers: Stop Looking. Start Booking. leaving no room for doubt when it comes to their dedication to simplifying your daily commute.\r\nThe campaign stands to highlight the chaotic nature of trying to hail a traditional taxi, contrasting it with the ease and calmness of using the Hala app. The visuals vividly depict a crowd of people desperately waving for taxis, while a composed customer effortlessly requests a ride through the user-friendly Hala platform. This imagery perfectly captures the frustration commonly associated with conventional taxi-hailing and highlights the convenience offered by Hala.\r\n\r\nBut what's more enticing is Hala's three free trips to get you started. It's an irresistible offer for anyone who's tired of the old way of commuting. These complimentary rides provide a taste of the convenience that Hala promises to offer.\r\nThe campaign featured on digital screens and uni-poles and was first seen in the second week of October in Dubai.