Pizza Hut has launched a new OOH campaign in the United Arab Emirates to promote its new Desi-licious pizzas items. The campaign features hoardings, uni-poles, digital screens, and lampposts OOH formats with three different new pizzas, Makhani Paneer, Butter Chicken, and Tandoori Paneer pizzas, which are all popular Indian dishes. The campaign visuals contain the text New Desi-licious pizzas,” in Arabic and English, this OOH campaign follows Pizza Hut’s previous OOH in September 2023. The campaign is designed to appeal to the growing number of Indian expats and residents in the UAE, as well as to anyone who enjoys Indian cuisine. The three new pizzas are a particularly popular choice, as they’re unique and flavorful dishes that are not commonly found at other pizza chains, the campaign visuals also contain the brand’s logo and all on a green background. The campaign is also well-timed, as it coincides with the upcoming Diwali festival. Diwali is one of the most important festivals in India, and it is a time for families and friends to come together and celebrate. Pizza Hut's Desi-licious pizzas are the perfect way to enjoy a delicious and convenient meal with loved ones during the Diwali season.
