After their last pop-up, Sephora polishes Dubai’s outdoor advertising arena with a campaign for and all about beauty. The cosmetics monarch is emphasizing both skincare and makeup for their billboards, covering the entire getting ready process! Sephora’s must-haves center around their own Sephora Collection Translucent Setting Powder and the all new Sephora Collection Matte & Easy Liquid Lipstick. Two beauties in full makeup smiling gleefully flaunt these products and their chic packaging, proceeded by a call to action “Shop now on sephora.ae”. The bold choice of colorful visuals and makeup stands out from its surroundings, and creates high contrast. This also aligns with Sephora’s personality, maintaining consistency across its marketing as we’ve seen these bright hues in their previous OOH campaigns. Moving across to the skincare aspect, Sephora specializes in the “It Girl” movement and aesthetic with their endless wonderful products! With diverse items to choose from to fill your cart, Sephora recommends four of their top skincare products; the “Sephora Collection Clean Skin Gel with Prebiotics”, the “Tatcha Rice Wash Skin-Softening Cleanser”, the “Wishful Yo Glow AHA & BHA Facial Enzyme Scrub”, and the “Glow Recipe Avocado Ceramide Moisture Barrier Cleanser”. Everyone can agree that these two equal each other; “Clean Start, Flawless Skin”, as Sephora states! Per their advertising formula, a gorgeous model with the glassiest of skin is seen washing her face with a frothy product, a towel wrapped around her hair, and a playful grin brightening her face (almost as much as the cleanser)! Distributed on hoardings in the first week of October, the campaign captured all eyes.
